Meet Mallika Jain
Proprietor, FASHION CAPSULE
Mallika truly believes in the words of Henry David Thoreau, who said - “Go confidently in the direction of your dreams. Live the life you have imagined.” Coming from a family of successful business entrepreneurs, Mallika dreamt of creating new and effective business opportunities since her childhood. Mallika started her professional journey by managing the ladies division of Jainsons Tycoon (a leading garments store in New Delhi). She also went on to organize women-wear exhibitions in Embassies and five star hotels in the city. Having tasted success in the family business, Mallika decided to turn professional and explore and learn about international luxury brands and how they function in our country. She took up the position of Boutique Director at Jot Impex Private Limited, which represents international luxury brand Harry Winston at DLF Emporio, New Delhi.
Given her keen interest, education and experience in fashion and lifestyle she always dreamt of creating new and effective business opportunities for other established and upcoming designers and entrepreneurs in the domain. It was this spirit that led her to launch Fashion Capsule.
Mallika’s associates swear by her and her professionalism and her event management, marketing and promotional skills. Confident with the success of Fashion Capsule in New Delhi, she plans to take the brand to other cities soon.
FAMILY AND EDUCATION
Born and bought up in New York City, USA, Mallika hails from a very reputed Marwari family of Madhya Pradesh. Her schooling was at Mussoorie International School, an international boarding school, followed by Materdei Convent, New Delhi. She pursued Bachelor in Commerce from Jesus and Mary College, New Delhi. After her marriage into a respected Jain family of New Delhi, Mallika went on to study for her diploma in Fashion Retail Management from NIFT and also got a diploma in Merchandising due to her keen in interest in the lifestyle domain and a flair for fashion.
COMMUNITY SERVICE AND PERSONAL INTERESTS
A firm believer of the karma theory, Mallika believes in doing her own bit for the society. She has been closely associated with Ankur, a NGO working towards the welfare of underprivileged children. She loves to visit their center and spend time with the children there. Interacting with kids there and helping them learn and grow with dignity gives her immense joy.
Despite her hectic schedule, Mallika likes to catch up with her inner self by working out, reading and listening to music. She is an avid follower of trends on branding, fashion and marketing research. Well known in the social circles in north India, her friends constantly reach out to her for advice related to entrepreneurship and lifestyle marketing.
VIEWS ON WOMEN EMPOWERMENT
Mallika socially aware and active, and she strongly believes that women empowerment is the ability of women to exercise full control over their actions. This means their control over material assets, intellectual resources and even over their ideologies. It involves, at the psychological level, women's ability to assert themselves, which has so far been constricted by the 'gender roles' assigned to them especially in a culture like India which resists changes. Empowerment of women could only be achieved if their economic and social status is improved. This could be made possible only by adopting definite social and economic policies with a view of total development of women and to make them realize that they have the potential to be strong human beings. They should be allowed to study and work in the area of their choice.
Swami Vivekananda had said “That nation which doesn’t respect women will never become great now and nor will ever in future” and in pursuit of making India a great nation, let us work towards giving women their much deserved status. The struggle for gender justice will be slow, strenuous and protracted, as the change cannot be brought about easily. It has to be fought at emotional, cognitive and action levels.